Performance Marketing Manager

Salary £35,000 - £40,000

A marketing professional with experience in E-commerce, working with large fashion and beauty brands!

The Opportunity:

Our client is looking for an experienced PPC Manager who possesses an energetic, enthusiastic, and self-starting attitude to join our rapidly growing e-commerce team, working across our commerce function. Reporting to the Head of E-Commerce, you will utilise your analytical and strategic skills to drive performance in-line with objectives.

This is a fantastic opportunity for someone who wants to develop within a fast-growing team in a position that is varied and exciting, and ultimately responsible for driving results for our brands!

Main Responsibilities:

• Own the end-to-end management and deliverables of paid campaigns from implementation to optimisation, ensuring it delivers in-line with time, budget & overall strategy to meet brand and internal goals.
• Responsible for new digital customer acquisition, growth and retention through day-to-day execution and management of all performance marketing channels including PPC, Paid Social, CRM and SEO.
• Assist in the strategic planning and forecasting for ecommerce campaign and BAU activity.
• Responsible for carrying out day to day optimisation and management of campaigns.
• Gather campaign data and produce high standard reports inclusive of performance analysis against key objectives.
• Work collaboratively with internal stakeholders to ensure campaign setup and execution runs smoothly in line with internal goals and overall best practice.
• Work collaboratively with external partners and channel reps.
• Continuously spot new innovation opportunities within the paid media market and present ways in which we can apply to our offering.
• Openness to run the performance marketing department consisting of 3 Direct reports across Influencer, Social and SEO.
• Build funnels with a deep understanding of customer behaviour and how digital marketing should be optimized to contribute to growth goals and conversion

Key Requirements:

• Minimum of 3 years’ experience working in PPC, using Google Ads Manager.
• Experience managing monthly media budgets and managing campaigns to a fixed KPI (eg: ROAS, CoS, CPA, CPC).
• Highly analytical with critical attention to detail.
• Organisation and ability to prioritise is also key, with a large number of campaigns active at any one time.
• A willingness to learn new skills is essential due to the ever-changing digital landscape. Training will be provided where relevant.
• Background in E-commerce is essential and good knowledge of excel, specifically formulaic functionality and pivot tables.
• Have worked with external stakeholders (e.g. data providers, platform reps etc).

Think you’ve got what it takes? Let’s talk!